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Sales & Marketing - Sales Head

Company: EDGE Executive Search Pvt. Ltd.
Location: Dublin
Posted on: November 12, 2021

Job Description:

Our client is one of the leading FM channels in the country today. The channel is available in Delhi, Mumbai, Bangalore and Kolkata with a vibrant, youthful, creative and interactive programming. With the best quality and most quantity of music on-air, constantly playing only the top contemporary hits the channel is synonymous with less talk, more music. The Role: -- Provide leadership and generate revenues for the Brand. Work closely with the team of Account Managers & Team Leads & regular monitoring of revenue target vs achievement on Radio & Digital platforms. -- Develop & Implement Sales Strategy for the segment depending on clients, season etc -- Enhance revenue through direct sales with respect to advertising/digital agencies and clients-- -- Sales & Collection target allocation to Team Leads & Account Managers as per AOP & regular productivity monitoring -- Ensuring achievement of AOP Revenue & Collection Targets as per plan though Team Leads & Account Managers -- Work closely with team focusing on expanding client funnel & drive NBD, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP), Dispersion, Effective Rate (ER) & RMS Growth -- Ensure timely closure of deals along with team. Focus critical/key clients, design strategy & help speedy closure -- Develop sales plans and goals by studying and understanding the station's market and approve sales promotion campaigns -- Review operational records and reports to project sales and determine profitability. Monitor and analyze sales and marketing activities against plan -- Scan the environment to gain insights into competitor strategies, potential business opportunities and market trends -- Identify key strengths and weaknesses of the function, assesses value chains and then formulate the future plans for the business -- Ensure continuous training of TLs & AMs on Sales Tools, Product, Medium, Digital Elements etc -- Drive Digital Sales: -- Understanding & effective usage of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click Through Rates), Leads etc. -- Understanding of selling influencers on social media & their relative costing -- Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual) -- Effective monetization of all social/digital platforms. -- Ensuring closures through digital marketing team for campaign execution Candidate Profile : - MBA with 12-16 years of sales - radio or broadcasting experience would be an advantage. As Chesterton said, the problem with a quarrel is that it kills a damn good argument. Arguing artfully : http:// bit.ly/1OmhLA8 Position: HR Business Partner - Technology MNC, Mumbai-Client of Edge. MBA, 12+ Years experience http:// bit.ly/1EKW0cL Brilliant! "How to Merge Money and Meaning: An Animated Field Guide to Finding Fulfilling Work" - http:// bit.ly/1H9lW3M Googilly Abracadabra? Google's Eric Schmidt Predicts The Disappearance Of The Internet - http:// bit.ly/1zmFKNB Opening:Head Procurement, Region India - Global technology leader, Gurgaon. Leadership role http:// bit.ly/1yX05au There are no more Tweets in this timeline.

Keywords: EDGE Executive Search Pvt. Ltd., Dublin , Sales & Marketing - Sales Head, Sales , Dublin, California

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