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Sr. Email Marketing Manager

Company: Patelco Credit Union
Location: Dublin
Posted on: June 6, 2021

Job Description:

About Patelco Credit Union

We're here to help people in communities throughout Northern California build financially healthy lives. We do this by being attentive and partnering with our members to understand what is financially best for them. We thrive on change, and we put people first. If you're looking to use your skills and knowledge to make a difference in the lives of others, we look forward to hearing from you.

Patelco is a not-for-profit credit union, serving the financial needs and aspirations of more than 400,000 members. What we earn, we return to our members in savings from lower loan rates, fewer fees, and personalized service that focuses on transparency, simplicity, and trust. Our mission remains the same as when we started in 1936, to provide products, services, education and expertise that will empower our members to rise up and achieve financial freedom.

Overview

The Senior Email Marketing Manager will lead Patelco's email marketing strategies and deliverables. We are looking for an experienced, data-driven email marketer who takes initiative and can own all aspects of email marketing. You will have the primary goal to create useful email content that positively informs and impacts Patelco's members and mission. The ideal candidate for this role thrives in a fast-paced environment and will collaborate with Product and Content owners plus Member Experience to develop customer journeys, oversee email marketing campaigns from end-to-end, manage email databases and lists, and provide reports on performance to key stakeholders.

Responsibilities

  • Develops member engagement strategies for the email channel that reflects an understanding of member needs and intent.
  • Recommends email marketing strategies to support key priorities: lead generation, re-engagement, customer acquisition, and retention.
  • Owns the email marketing calendar and monitors the cadence of emails to members.
  • Drives segmentation and targeting strategies for email communications to ensure members and prospects are getting the right messages at the right time.
  • Analyzes email performance, including response rates and leads to applications, and leverages learnings to inform future planning and optimization.
  • Analyzes impact of email channel and email performance, including recency, frequency, response rates, leads to applications, and leverages learnings to inform future planning and optimization; work collaboratively with Analytics and agency partners on applying insights for driving membership engagement and campaign results.

Qualifications

  • Bachelor's degree required
  • 7+ years email marketing.
  • 3+ years Salesforce Marketing Cloud.
  • Knowledge of HTML, CSS is a plus.
  • Knowledge of Adobe Photoshop and Illustrator is a plus.
  • Financial Services experience is a plus.
  • Strong experience using Salesforce is preferred.
  • Understanding audience segmentation, targeting, and testing strategies.
  • Experience developing and designing responsive email copy.
  • Strong understanding of customer journey development and mapping.

We Offer

  • An inspiring career that benefits both you and your community
  • Competitive compensation packages with bonus opportunity
  • Full Medical/Dental/Vision benefits with minimal eligibility waiting period
  • Generous 401(k) with 3% Safe Harbor and 5% employer match
  • Discounts on loan products
  • Tuition Reimbursement
  • Onsite Fitness Center at HQ and rewards for healthy habits
  • Close proximity to BART, restaurants and shopping

Patelco Credit Union is an Equal Opportunity Employer: disability/veteran

IND123

Keywords: Patelco Credit Union, Dublin , Sr. Email Marketing Manager, Other , Dublin, California

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