Senior Marketing Communications Specialist
Company: Zeiss
Location: Dublin
Posted on: August 8, 2022
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Job Description:
JOB SUMMARY:The Senior Marketing Communications Specialist is
responsible for strategic planning, development, and management of
marketing communications programs that promote the sale of Meditec
products and services. Programs are developed and implemented to
assist in achieving sales targets and attaining marketing
objectives as identified by senior management, marketing management
and the overall marketing plan.Consults with other areas of
management or business units, sales departments and advertising
agencies and media to effectively leverage online marketing,
tradeshow participation and direct marketing. Accountable to
producing projects within the overall marketing budget and
implementing a means to measure results. Manages vendors and staff
in the creation of sales aids and direct marketing, develops
advertising program and campaigns. Schedules and manages media
placements and recommends the media best suited to market
products.ESSENTIAL FUNCTIONS:---Develop and implement marketing
communications plans and tactics for assigned product lines and
projects, working closely with Business sectors and Global
marketing.---Develop product and promotional messaging and content
based on positioning, customer targets, and business objectives
identified by Business Sectors and Global Marketing
groups.---Develop and coordinate Marcom plans and activities in
support of the Meditec business and goals, includes sales
collateral, budgets, schedules, presentations, advertising, emails,
mailers, banners, landing pages, etc.---Collaborate and coordinate
with other groups, such as Sales and Service Center communication
teams (SSC MarComm) as appropriate for the successful execution of
Marcom activities---Negotiate competitive project bids and manage
work with vendors ensuring timely deliverables.---Evaluate creative
and ensure consistent look, messaging and branding across marketing
materials---Proactively suggest communication strategies and
tactics that deliver against the objectives---Use best practices
and knowledge to determine the right marketing vehicle and
mixMaintain and archive Marcom materials as needed working closely
with QA and regulatoryNote: Essential functions may not be limited
to the tasks and responsibilities listed within this section.
Ordering of essential functions does not necessarily reflect
importance of item.REQUIREMENTS:College degree, , in Business or
Marketing, Communications, or related field.Five plus (5+) years
experience in marketing/marketing communicationsProven ability to
develop and execute marketing communication projects
independentlyAbility to integrate digital communications into
broader marketing programsAdvance knowledge of Microsoft Office
software and email marketing systems. Demonstrated project
management experienceGood interpersonal skills and strong
communication skills. Ability to manage up and across the
organization.Exceptional communication and writing skills.
Keywords: Zeiss, Dublin , Senior Marketing Communications Specialist, Advertising , Dublin, California
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