Senior Marketing Communications Specialist

Company: Zeiss
Location: Dublin
Posted on: August 8, 2022

Job Description:

JOB SUMMARY:The Senior Marketing Communications Specialist is responsible for strategic planning, development, and management of marketing communications programs that promote the sale of Meditec products and services. Programs are developed and implemented to assist in achieving sales targets and attaining marketing objectives as identified by senior management, marketing management and the overall marketing plan.Consults with other areas of management or business units, sales departments and advertising agencies and media to effectively leverage online marketing, tradeshow participation and direct marketing. Accountable to producing projects within the overall marketing budget and implementing a means to measure results. Manages vendors and staff in the creation of sales aids and direct marketing, develops advertising program and campaigns. Schedules and manages media placements and recommends the media best suited to market products.ESSENTIAL FUNCTIONS:---Develop and implement marketing communications plans and tactics for assigned product lines and projects, working closely with Business sectors and Global marketing.---Develop product and promotional messaging and content based on positioning, customer targets, and business objectives identified by Business Sectors and Global Marketing groups.---Develop and coordinate Marcom plans and activities in support of the Meditec business and goals, includes sales collateral, budgets, schedules, presentations, advertising, emails, mailers, banners, landing pages, etc.---Collaborate and coordinate with other groups, such as Sales and Service Center communication teams (SSC MarComm) as appropriate for the successful execution of Marcom activities---Negotiate competitive project bids and manage work with vendors ensuring timely deliverables.---Evaluate creative and ensure consistent look, messaging and branding across marketing materials---Proactively suggest communication strategies and tactics that deliver against the objectives---Use best practices and knowledge to determine the right marketing vehicle and mixMaintain and archive Marcom materials as needed working closely with QA and regulatoryNote: Essential functions may not be limited to the tasks and responsibilities listed within this section. Ordering of essential functions does not necessarily reflect importance of item.REQUIREMENTS:College degree, , in Business or Marketing, Communications, or related field.Five plus (5+) years experience in marketing/marketing communicationsProven ability to develop and execute marketing communication projects independentlyAbility to integrate digital communications into broader marketing programsAdvance knowledge of Microsoft Office software and email marketing systems. Demonstrated project management experienceGood interpersonal skills and strong communication skills. Ability to manage up and across the organization.Exceptional communication and writing skills.

Keywords: Zeiss, Dublin , Senior Marketing Communications Specialist, Advertising , Dublin, California